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Registration Forms: How to Make Them Irresistible with Extras
Attract even more people to your event by giving them something
EXTRA for signing up. Spell out in your marketing materials what
your registrants will receive for registering. For example,
state that they will receive a confirmation email with one of
these incentives included:
1. A valuable white paper on the event topic
2. Copies of
recent articles by the speaker(s)
3. A form to supply
questions to the speaker
4. A registrant list
5. A link
to the recorded event after the event
These extras can be strong influencers on your registrants in
making their decision to sign-up for your event. Additionally,
by continuing to sell after the sale, you can reduce the
likelihood that "buyer's regret" will cause the
registrant to cancel or become a no-show.
How Do I Find Irresistible Extras?
Start by thinking about complimentary content that you may already have at your finger tips. Ask your speakers if they have valuable content that you could use to help increase attendance. Then select the item that offers the most added value to your registrants.
Bonus Tip for RegOnline Users
In your confirmation emails, you can upload and provide a link to your documents or PDFs. This will AUTOMATICALLY include your extras to registrants. You can also share your registrant list or other valuable event information with registrants by sending them a secure, real-time link to a custom report. The recipients will always see the most current data without your having to rerun reports.
About the author:
I sincerely hope this article makes your conference and seminar registration even more successful!
Bill Flagg is the President of RegOnline
P.S. - If you would like to receive more tips like this via email then go to http://www.RegOnline.com/eT ips
Written by: Bill Flagg
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