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Irresistible Event Registrations: How to Overcome Objections About Novice Content
Some of your prospects will question whether there's enough
substance for them. You can show more substance by sharing more
dimensions to your event. Help your prospects get a better sense
of the content available to them by following these
suggestions.
"If you are not sure, speak to us..."
Sometimes prospects need to talk through their concerns about the relevancy of your content. Make it easier for them by saying "If you are not sure this seminar addresses your specific concerns, call or email the speaker or conference chairperson for more course details." Very few prospects will actually phone or email. Those who do will be more easily convinced by you. Those who don't will feel better knowing that you care about addressing your needs.
Interactive benefits
One of the most common comments made about events is that people learn more from listening to their fellow attendees. Take advantage of that sentiment by showing how interactive your event will be. In your promotional copy, stress the interactive activities whereby attendees will share their specific concerns at the start of the course so that the program leader can address those concerns in the presentation.
You could also provide "topic specific" round table networking sessions at lunch or have a "50 ideas in 50 minutes" session where each participant gives their best gem of advice for the group. Help your prospects see the substance that's beyond the typical agenda.
About the author:
I sincerely hope this article makes your seminar and conference registration even more successful!
Bill Flagg is the President of RegOnline
P.S. - If you would like to receive more tips like this via email then go to http://www.RegOnline.com/eT ips
Written by: Bill Flagg
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